Juan Carlos Maya, Founder and President at Mixto Music

Juan Carlos Maya From Mixto Music: We Partner With Vicente Solis To Lead Mixto Talent Relations

Manuela Walfenzao|10 de agosto de 2017

The Founder and President of the sound production company, Juan Carlos Maya, shared that 2017 has been an interesting year in terms of musical supervision projects. Not only they have worked writing and producing, but also managing musical licenses, seeking talent and live events.

Mixto understands that the most important thing is to have access to the adequate talent, not only regarding voiceovers and musicians but also influencers and celebrities. For this reason, they decided to partner with Vicente Solis, who is going to lead Mixto's Talent Relations. “Vicente has more than 27 years of experience in the industry, during which he has held executive positions at Viacom/MTV and Plataforma” added Maya.

For DISHLatino and their campaign Sigue Haciéndola, they supervised the writing and production of the main theme and were also in charge of finding the talent, arranging the license and the legal structure. For SUM Marketing they organized a concert/viewing party in Los Angeles during the game of the national Mexican soccer team vs USA, where they supervised all the production of the show and the talent negotiation. Another successful project was the organization of El Corrido de Greg, for Victoria beer 2017 campaign.

“There are currently many challenges in the advertising industry, including that each day that passes the number of agencies with internal production studios grows while budgets and their allocation continue evolving due to media diversification, which presents a challenge for all production companies like ours” he explained.