Heidi Chung and, Kevin Tran, both from Media Analyst at Variety Intelligence Platform during NATPE Streaming+
Kevin Tran of Variety Intelligence Platform: Platforms’ investment in content will continue to increase between 2021 and 2024
12 de noviembre de 2021
For Kevin Tran, Media Analyst at Variety Intelligence Platform, between 2021 and 2024 the investment in content of large media groups and technology companies will continue to increase. He mentioned that this year alone Disney will invest more than US$ 20 billion in non-sports content, while by 2024, only in sports rights, it will be more than US$ 9 billion. Tran participated in the talk “Streaming trends 2021: Dare to stream”, during NATPE Streaming+.
He noted that the percentage of people who want to subscribe to new streaming services has dropped between 2020 and 2021, taking into account that last year several new services were launched.
He considers that Apple is one of the streamers that has gained less from the promotional plans. Currently the service has 40 million subscribers in the US and half of them are the result of the free one-year membership plan with Apple TV televisions.
Tran sees that the consolidation is growing with deals such as the one between Discovery and Amazon / MGM. He considers Starz to be a company to watch, as Lionsgate recently raised the possibility of selling. "Comcast could be one of those interested in Starz since in the US the channel has about 10 million subscribers and could help NBCUniversal's Peacock grow,” he pointed out.
According to Tran, another company to watch is Apple, because it might be interested in acquiring another content studio to consolidate its original Apple TV + strategy.