The disruption in visual narratives has taken the lead today and making advertising in an unusual way means that conversations are no longer vertical, because now there is a two way communication with the audiences. This can be seen in the multicultural agencies campaigns described in this 2023 Annual Hispanic Creativity, an editorial project shared with Círculo Creativo USA, PRODU and the Hispanic Marketing Council (HMC).
Learn about the creative mindset behind the campaigns of We Believers, alma, Conill, BBQ Agency, Lopez Negrete Communications, Dieste, BeautifulBeast, UNITED Gallegos, and El Autobus.
The report can be read on pages 55 to 66
Clic to view the 2021