The ADC100 program
The One Club launches ADC100 centennial celebration by C&G Partners
13 de agosto de 2020
On the 100th anniversary date of the incorporation of the Art Director Club of New York, The One Club for Creativity today launched a year-long ADC100 centennial celebration, kicked off with a special identity and online historic timeline developed by multi-specialty creative studio C&G Partners, New York.
The ADC100 program will provide rare insights into the observations and human exchanges of the creative community throughout the past century. Serialized monthly content will trace the history of ADC, and by extension tell the story of how the design and advertising professions evolved during major global events including recessions, world wars and shifts in consumer lifestyles.
The Art Directors Club, known as ADC, was the first global organization to celebrate and award leaders in creative communications. Founded in New York by Louis Pedlar on August 13, 1920, the club was established to ensure advertising was judged by the same stringent standards as fine art.
ADC organized the first juried exhibition of advertising art in 1921 to, in the words of ad and design legend Earnest Elmo Calkins, “dignify the field of business art in the eyes of artists” and communicate that “artistic excellence is vitally necessary to successful advertising.” The ADC Annual Awards is the world’s longest continuously running awards program recognizing global excellence in craft and innovation in all forms of design and advertising.