The National Football League today announced a multi-year agreement with Google granting YouTube TV and YouTube Primetime Channels the right to exclusively distribute NFL Sunday Ticket to consumers in the United States starting with the 2023 NFL season. This strategic partnership will provide fans greater access to NFL Sunday Ticket while tapping into the best of YouTube's technology and product innovation.
"We're excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL," NFL Commissioner Roger Goodell said. "For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans."
"YouTube has long been a home for football fans, whether they're streaming live games, keeping up with their home team, or watching the best plays in highlights," said Susan Wojcicki, CEO of YouTube. "Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels. We're excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere."
Starting next season, NFL Sunday Ticket will be available on two of YouTube's growing subscription businesses as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime Channels.
Consisting of all out-of-market Sunday regular-season NFL games (based on viewer's location
) broadcast on FOX and CBS, NFL Sunday Ticket allows fans in the United States the ability to follow all their favorite teams and players no matter where they live. Updated NFL Sunday Ticket product features and functionality will be announced ahead of the 2023 NFL season.
NFL Sunday Ticket launched in 1994 and has been distributed on DirecTV's satellite service since its inception. The NFL and YouTube will work together to determine additional ways to support distribution of NFL Sunday Ticket in commercial establishments such as bars and restaurants.
The NFL and Google have been partners since the League first launched its official NFL channel
on YouTube in 2015. Since then, the NFL YouTube channel has grown to more than 10 million subscribers who enjoy clips, highlights, game-day compilations and exclusive original content series like NFL Follies
and NFL Films' two-time Emmy winning flagship series Gameday All-Access
, a mic'd up players show bringing fans inside the huddle and on the sidelines for exclusive access during the game.