Sheila Aguirre from Fremantle: Focused on catering to linear platforms seeking formats that can be produced safely, easily, and rapidly

Latin American content a competitor in global arena
Maribel Ramos-Weiner|22 de enero de 2021

For Fremantle, NATPE has become a predecessor of the London Screenings that will be held virtually this year in March.

“Our goal is to meet with as many clients as possible, with a specific focus on linear platforms that seek formats that can be produced safely, easily, and rapidly as everyone starts the road back from Covid-19," comments Sheila Aguirre, EVP for Latin America and international at Fremantle.

The trends she sees are a rebound in the licensing of long-established classic formats in local TV markets; an increase in the demand for quality content, dramatic series, and lower rates generated by streaming platforms; a continuous appetite for true crime stories, and local co-productions developed for international markets. "Latin American content has become a competitor in the global arena," she claimed.

Despite the challenges in 2020, Fremantle continued producing iconic series and game shows such as Got Talent, Idols, Family Feud, and The Price is Right, in countries around the entire world.

There were also launches like La Jauría on Amazon Prime Video in Latin America, Spain, and the US and on HBO Max; followed by the alliance between Fabula, Fremantle, StarzPlay, and Pantaya to make Señorita México, whose production starts the first half of 2021.

“The Latin American distribution team found a home for the series We Are Who We Are and the second season of My Brilliant Friend on HBO; El Nuevo Papa on FOX; The Sister, The Luminaries and The Salisbury Poisonings on DIRECTV; and The Last Wave and Baghdad Central on Globoplay in Brazil. Canal 10 in Uruguay produced the first-star season of Got Talent and the Dominican Republic saw its second year with Domicana's Got Talent, made by East Coast Productions” she mentioned.