Laura Maness Appointed As Grey Global CEO
24 de julio de 2022
Laura Maness comments: "As only the sixth CEO in 105 years, the opportunity to renew, galvanize and grow a legendary and celebrated agency like Grey — combined with the unmatched calibre of talent from across the globe — is incredibly meaningful. I look forward to building on the strong foundation of Grey's storytelling prowess and famously effective work by fuelling a culture of creativity, innovation, and continuous impact."
Ajaz Ahmed, AKQA Group CEO comments: "Laura is entrepreneurial, dynamic and energetic. She unites by building community — not hierarchy — inspiring with an enlightened leadership approach and a proven track record. With a focus on innovation and as a champion of multidisciplinary solutions for clients, Laura is the ideal CEO to help shape Grey's strategic vision and path ahead. I am looking forward to working in partnership with Laura and the team at Grey."
He added: "Grey has an unrivalled global client list and a precious wealth of exceptional talent. The agency is open to reimagining the possibilities. Our goal must be to celebrate Grey's inventive vigour with pioneering work that sets it apart. We must forge strong bonds with our clients where we can make the strongest contribution by embracing the new drivers of economic growth."
Mark Read, CEO of WPP, said: "Laura believes in the power of what we do to make a difference in the world, and has an impressive track record of delivering growth for agencies, their people and their clients. I'm delighted she's joining AKQA Group as Global CEO of Grey. Grey is known for outstanding creativity that produces outstanding results, and I'm sure that reputation will only grow under Laura's leadership."