10 de enero de 2014
Rivalry on Ice feature's America's most famous college rivals Harvard and Yale competing in an important regular season contest. Yale is coming off its first national championship season, and Harvard is celebrating the 25th anniversary of their historic NCAA hockey title.The game will be played on January 11, 2014 at Madison Square Garden, and will be broadcast live at 8pm on NBC Sports Network."For many years it's been my dream to bring Harvard and Yale to MSG to showcase their storied rivalry to passionate New York City fans," said Ben Sturner, Chief Executive Officer of Leverage Agency. Andrés Naftali and David Rosenfeld, managing partners of Leverage Latino, who oversee the Hispanic and Latin American markets for Leverage Agency had a very active participation in the organization of the event as well in the development of brand partnerships. They announced that Rivalry on Ice kicked off a diverse amount of sponsored events that will take place along 2014, including TV shows, artist endorsements, and other partnerships with sports and entertainment properties in Latin American and US Hispanic.