Lexus "December To Remember": Moments Behind The Iconic Big Red Bow
20 de noviembre de 2023
This year, Lexus' annual "December to Remember" campaign goes beyond the iconic big red bow, focusing on the magic and thoughtful moments at the heart of the holiday season.
In the campaign debuting today, Lexus will feature two new heartwarming broadcast commercials, "Overnight Lexus" and "Sled Dogs" as well as a unique holiday-themed collaboration with TikTok content creator @sebastianjern and a dramatic digital activation on Sphere in Las Vegas featuring the all-new 2024 Lexus GX.
"The focus of this year's 'December to Remember' campaign is to intentionally celebrate the special moments that can't be wrapped – from thoughtful surprises to making memories with loved ones," said Vinay Shahani, vice president Lexus marketing. "We're amplifying the spirit of the season year-round through curated marketing efforts and purposeful partnerships."
Lexus is bringing to life the campaign's iconic imagery in unique digital spaces this holiday season.
Tapping Las Vegas' new landmark entertainment venue, Sphere, Lexus will debut a captivating ninety-second digital installation across its 580,000 sq. ft. LED exterior. Visitors will be entranced by a snow-covered globe's icy exterior cracking open to reveal an all-new 2024 Lexus GX adorned with the brand's signature big red bow. Las Vegas visitors can view the new holiday campaign live, November 20 – 26, 2023.
Continuing the momentum the brand has made in reaching a younger audience, Lexus has partnered with TikTok content creator, cinematographer, and VFX and miniature artist, Sebastian Jern (@sebastianjern). Tying into the popular TikTok miniatures trend, the brand has collaborated with Jern to create an intricate, miniature winter landscape featuring a Lexus RX topped with the automaker's iconic holiday big red bow.