Linda Yaccarino of NBCUniversal: With Our Portfolio We Reach 93 pct. of the U.S. Audience
Maribel Ramos-Weiner, Nueva York|13 de mayo de 2019
In the context of NBCUniversal's Upfront presentation, Linda Yaccarino, the company's chairman of advertising and client partnership, announced that the portfolio of NBCUniversal and NBCUniversal Telemundo Enterprises reaches 93 percent of the audience in the U.S.
Yaccarino also said that their own over-the-top (OTT) platform, which NBCUniversal will launch in mid 2020, will be supported by advertising.
She said they have a complete package of commercial innovations, such as the prime pods that were launched at the 2018 Upfront and "have led clients' KPIs (key performance indicators) to hit the ceiling."
She added that NBCUniversal measures what matters - reach and results – and also that they offer a safe environment for brands and that “the best content in the world lives here.” She recalled that in 2018, NBCUniversal invested $24 billion in content.