Lola Moreno of 360 Powwow: On platforms creativity and new ideas have more room for development

For Lola Moreno, executive producer of 360 Powwow, today the trends of production regarding entertainment shows go in two directions: one is the traditional production of large formats that are still are on the grids of general TV, and the other is the platforms’ productions that are already beginning to open the door to entertainment formats.

In her opinion, platforms are where “creativity and new ideas have more room for development and in this regard is where we producers have a long way to learn and adapt to these new production formulas. Hopefully entertainment will follow in the footsteps of fiction.”

Among the practices that have become common as a result of covid, Moreno highlights was getting more used to work from home in order “to coordinate a team of 40 people from your computer with the difficulty that entails the time that television demands and direct pressure. Although television never stopped between 2020 and 2021, we continue to do the shows live, with more or less resources. The truth is that sometimes with very few, although at the end, we were on air every day, that did not change, not even the pandemic.”

One of her greatest lessons learned was team working. “Television is the work of a group of people who share the same emotions and who are excited to do something, even as banal as a television program seems. Illusion is fundamental”, she said.

Her recommendation to the new generations that are beginning in the trade is, “that in addition to creativity and good ideas, the organization and planning of a production plays as important a role, even more than the ideas themselves,” she concluded .