and its owners Fox, NBCUniversal, Paramount and Warner Brothers Discovery today announced they will join forces at the 2022 Cannes Lions International Festival of Creativity to host a first-of-its-kind Advanced Advertising Summit. Following a year of significant innovation and acceleration of more advanced ways to reach precise audiences and measure advertising consumption across screens, the TV networks will convene brand, publisher, agency and technology executives from across the marketing ecosystem to coalesce around a shared vision for the future of TV advertising.
The Advanced Advertising Summit will be hosted on Thursday, June 23rd from 10a.m.-2p.m. CEST at Long Beach, Croisette Cannes and will include conversations with decision makers who are solving TV's most complex challenges. Topics will be focused on action and accelerating TV advertising's transition from siloed panel-based demographics to census ID-based audiences at the breadth, quality and scale that only television as a platform can provide for marketers.
"Our companies have proven that through collaboration, partnership and shared goals we can ignite a movement that transforms an entire industry. The last year alone brought seismic shifts with programmers and advertisers both acting on what we've been talking about for years and bringing real change to how we target and measure the value of TV advertising. By coming together with OpenAP, we will show the strength of premium video and how joint cross-programmer solutions like OpenID and XPm unlock audience planning, optimization and measurement at scale," said Dan Callahan
, SVP, data strategy and sales innovation at FOX; Krishan Bhatia
, president & chief business officer at NBCUniversal; John Halley,
chief operating officer, advertising revenue at Paramount; and Jim Keller
, EVP, digital ad sales and advanced advertising at Discovery, Inc. in a joint statement.
The TV Summit at Cannes Lions will be the singular destination where TV networks along with technology, measurement and data companies unite to demonstrate the power and innovation of data-driven marketing. Featured companies joining the event will include Amobee, Comscore, EDO, Innovid, iSpot, LiveRamp, Magnite, Nielsen, VideoAmp, SambaTV, TransUnion and Truthset.