In order to continue to transform, Publicis Groupe announced the launch of its new platform, Marcel
, that according to what Carla Serrano, CSO of the company said in the launching video, is the first professional assistant that uses AI and machine learning technology, across their 80.000 people, in 130 countries, to connect, co-create and share in new and different ways.
Publicis said it will spend the next year developing Marcel
: “For the next 12 months we will make Marcel
the priority among investments” said Publicis Chairman and CEO, Arthur Sadoun. Chip Register, CO & CEO Publicis Sapient, explained that they will put some of the world's best strategists, engineers and developers together to build what will be “a revolutionary tool for collaboration and creation. We have the vision and the ambition, now it will take an incredible amount of hard work.”
Mark Tutssel, Global CCO, Leo Bunett and Creative, said the name comes from Publicis Founder, Marcel Bleustein-Blanchet, who was a creative visionary. He used to say: “climb higher.” “And that's exactly what it will help us do. Of course, is a platform for talent and creativity without borders, but it's far more than that, is a springboard for the infinite potential of ideas” Tutssel added.
For Lauren Hanrahan, Global Practice Lead Business Development and Communication, Publicis Media "Marcel
is the ultimate proof of the power of one, it will put technology at the service of talent and big ideas for us and all our clients. It will break every silo, bringing people of all around the world together to build a new Publicis.”