Marcos Gorban: This year we will make a more television-style broadcast

For the second time Sinapsis Production was the producer of the Audience Gala of PRODU Awards. For Marcos Gorban, President of Sinapsis, this second edition has more challenges because now there is a studio in Miami.

“We are expanding with more people hosting. It is the first time that we broadcast simultaneously from two countries and I think it is a delivery model that was born virtual due to the pandemic and PRODU’s need to continue communicating with the industry. It has come to stay despite the fact that the industry it’s already starting to come together,” he said.

He believes that the growth of the Awards, with more categories, is consistent with the development experienced by the industry in recent years and that a streaming event like this allows talents and executives from Mexico, Argentina, Colombia, Peru and Spain to attend, and everyone can be present for the awards. This is a new way to reward, to communicate.

He considers that thanks to all the experience of last year contributed to include in this edition of the Audience Gala of PRODU Awards many things that were missing in 2021. “In terms of concepts and graphics, we are going to make more television broadcasts. The idea is to show what is happening live as if it was a television show with more image production. We are also working with much more anticipation for the documentary that will be broadcast on various channels in the region and that will synthesize what happened in these two days,” he added.

He believes that the fact that the jury is people from the industry, “it separates the categories and makes the transmission longer, but it allows individualization and reflects the industry more.”