Marlene Braga, VP of Programming of Azteca America

Marlene Braga of Azteca America: Contestants will compete for their place in the society created by the new reality La isla
19 de julio de 2012

Azteca America helped make famous the twelve personalities that make up La isla, the new reality series that will soon be airing in the U.S. Marlene Braga, VP of programming of the network, explained to PRODU the dynamic of the new show. Under a concept that replicates the social classes, “the contestants find themselves in three different beaches – the low, the middle and the high. The challenge is to get to the high beach, or stay there, and receive all the privileges associated with that class. They will all compete for their place in this society” the executive explained. Within in 64 days, the famous participants which include Daniel Elbittar, Julia Orayen, Jorge “El Travieso Arce”, Rafael Acosta “Juanito”, Ivonne Montero, Rafael Mercadante, Adolfo “El Bofo” Bautista, Yanilen Díaz, Mariana Torres, Ricardo Casares, Celia Lora and Belenm Guerrero, along with six other people chosen in a casting, will live in an island in the Carribbean, competing to be the ultimate survivor and win a cash prize. The reality is part of the network’s strategy to attract young people, and especially men, she added. Azteca America confirmed Alejandro Lukini as host of the show.