Marvick Martínez joins BB as director of Market Research

BB adds Marvick Martínez to its team as director of Market Research. She will lead operations and will focus on optimizing current processes, adapting to the constant transformations and demands of the industry.

“We are in a time where the flow of information is substantial and changes very quickly, so the use of technology and developments is fundamental for companies. BB is a dynamic company that constantly seeks to adapt to new challenges, designing and offering customers new tools. I hope to be able to contribute to the optimization of current processes and the development of new products that allow us to meet the expectations and needs of our customers,” said Martínez.

Martínez has a degree in Statistical Sciences with a specialization in Data Analysis. Her first professional steps were in the area of statistics of public companies. For three years she led the anti-fraud division at Digitel Telecom, acquiring extensive experience in market research and covering different areas, from commercial to operations, the latter being where she has focused in the last 15 years.