Steve Mandala, president of Advertising Sales and Marketing of UCI
McDonald’s, M&M’S, Neutrogena, State Farm and T-Mobile return as sponsors for 15th edition of Premios Juventud
19 de julio de 2018
Univision Communications (UCI) announced that the 15th edition of its youth ratings juggernaut, Premios Juventud, has once again attracted major sponsors looking to connect with the show’s young and diverse audience.
M&M’S, Neutrogena are back after a successful first year in 2017, joining long-standing partners, McDonald’s, State Farm® and T-Mobile.
The innovative multi-platform integrations and activations will bring the audience closer to PJ 2018 than ever before. Every integration and experience will celebrate Generation Z and youth culture beginning with an experiential musical event, PJ Bash and a pre-show before the main celebration. PJ 2018 will air Live on the Univision Network, Sunday, July 22 starting at 7pm ET/PT (6pm CT) from the Watsco Center in Miami, Florida.
“We are excited to partner with such iconic and prominent brands to celebrate Premios Juventud 2018. PJ is the biggest music event of the summer that gives our clients a unique access to the engaged and influential Gen Z audience across Univision’s multi-platforms. Our true understanding of our audience is what drives PJ’s success and made Univision the No.1 broadcast network for the 10th consecutive year on the night of the event,” said Steve Mandala, president of Advertising Sales and Marketing of UCI.