21 de junio de 2019
With 1504 points, the US leads the top 30, followed by the United Kingdom, with 382 points, and Brazil, with 322.
Together the agencies of the U.S. Hispanic market won a total of 12 Lions during the 2019 Cannes Lions International Creativity Festival. The Hispanic ranking was led by Casanova//McCann with five Lions, followed by Wing with four, We Believers with two and ALMA with one Lion.
The big winner of this market was Second Chances by Casanova//McCann for Donate Life California. The campaign, which sought to motivate organ donors, won a gold in PR; two silvers, one in Direct and one in Sustainability; two bronze, one in Brand Experience, one in Direct and nine shortlists.
Wing, the agency Grey´s multicultural unit based in New York, shone with a silver Lion, three bronze in the category Radio&Audio and seven shortlists for its campaign Inmigrant Songs. The campaign seeks to spread information on the rights of migrants who are at the border bertween Mexico and the US through the favorite popular music in the region:
We Believers won two bronze Lions, one in Creative Data, one in Mobile and nine shortlists for their campaign The Traffic Jam Whopper for Burger King.
ALMA obtained the fourth place in the ranking with a bronze Lion in Print & Publishing by Guns for Change the Ref and 7 shortlists: some for 3D Activist and others for Guns, all for their client Change the Ref, the NGO that is fighting for a legislation to control the sale and 3D print of weapons in the U.S.
20 de junio de 2019