Marcelo Gantman, director, Big Data Sports Argentina: Consumption of video and short sports content is well established through streaming

Mexico, Brazil, Argentina lead access to streaming
Maribel Ramos-Weiner|30 de abril de 2021

For Marcelo Gantman, general director of Big Data Sports Argentina, there are two aspects to the digital transformation: one related to infrastructure problems to be solved, but at the same time, Mexico, Argentina, Brazil, and Colombia are at the forefront in access to streaming TV. Gantman made these comments in a conversation with Amir Somoggi, managing partner of Sports Value, during the talk: What you need to launch a service talk at StreamTV Sports Summit, in the framework of the OTT Sports 101.

He recalled that in South America, 72% of the population has access to the Internet, while in the US 90% is connected. "There are about 120 million people in South America still without an Internet connection," he said.

He added that the consumption of video and short sports content is well established through streaming, but regarding game broadcasts “there is still a long way to go.” "Including the creation of a quality service to support a team like Brazil's Flamingo whose connection to the platform has frequently failed," he noted.

There is still a view that the broadcast of a friendly match or a training session should be offered by the market and receive a contribution. “This streaming is not the end of a journey, but the beginning. The fingerprint of a club used to end with the game, now that's the beginning,” he stressed.

He mentioned that among the most disruptive clubs in innovation in soccer are Atlético Nacional, Universidad Católica, Peñarol de Uruguay; Talleres de Córdoba as content generator in Argentina; Independientes del Valle de Ecuador with a new model to follow; Santos, Gremios, Flamingo and Atlético Paranaense from Brazil and Boca and River from Argentina.