Michael Álvarez named VP of Advertising Sales New York for Telemundo

Telemundo announced that Michael Álvarez has been named Vice President of Advertising Sales for Telemundo in New York. Álvarez will report to Michael Rodríguez, Senior Vice President of Network Ad Sales, Telemundo.In this position, the executive will serve as a sales lead for the Telemundo Network Sales New York office. He will co-lead the New York region advertising and sponsorship revenue generation for Telemundo Network properties and will manage a team of Account Managers for the New York region “Mike’s extensive experience in network branded entertainment, sales, and sponsorship is a terrific addition to our network sales team. His knowledge and expertise of the market is integral to our advertising strategy and growth,” said Rodríguez.Álvarez joins Telemundo from Intersport, the largest independent producer of original sports content and events in the United States, where he was Senior Vice President of Branded Content and Sponsorships for the last two and a half years.