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Miguel Sierralta launches his Show Business TV channel on OOT platform Niibo.com

July 1, 2014

Maribel Ramos-Weiner

Miguel Sierralta launches his Show Business TV channel on OOT platform Niibo.com

After a 20-year television career, Miguel Sierralta finally realizes his dream of launching the channel Show Business TV, with classic Show Business original shows and other more recent productions such as Show Business Speciales, Latín Angels, Hollywood Latino, Yo Sí Lo Pongo, In&Out, and Converzakkando Con Henry Zakka, among others.“In this first stage, the channel is already available on the OTT platform {Niibo.com} of the Canal SUR group, anywhere in the world from phones, tablets, computers and SmarTV Samsung (the latter only in Latin America), and we’re negotiating its entry into the region’s pay-TV systems,” told PRODU Sierralta, president of Sierralta Entertainment & Show Business Televisión & Latín Angels Productions.Show Business TV is a 24-hour channel with a 6-hour format with four daily re-runs for this first stage. 90% of the shows are original productions, including over 1,600 hours produced and entertainment shows from other producers “who will use our channel as their window to the world,” said Sierralta. 80% of the content is in HD.Some of the acquired content available for the launch includes the Caracol TV telenovela Mariana y Scarlet, because the content fits the channel’s focus on entertainment, music, film, fashion and entertainment news.Sierralta is joined in this project by his production partner Secundino Velázquez and Rubén Ferrer, VP of Production.