Daniel Cubillo: We have not had the ability nor the skill or knowledge of this parallel world of content generation for social networks

My big surprise happened in the digital world
15 de enero de 2021

Daniel Cubillo, the specialist in multiplatform contents with more than 30 years of experience, had the surprise of his life, as he explained on #PRODUprimetime with Richard Izarra when he saw in Tijuana, Mexico, the facilities and Badabun's production might with some 100 million subscribers on social networks.

“I think we TV professionals haven't had the ability nor the skill or knowledge of the existence of this parallel world of content generation for [social] networks," said this Madrid-born professional who arrived in America ten years ago, hired by the Endemol executives of that time, Adrián Santucho and Mauricio Piccone, to “run Univision's Mira Quién Baila in its second season”.

After that, he was on Telemundo and Estrella TV, until reaching Badabun. “The great surprise of my life, after producing contents for TV companies in three continents, happened in the digital world and here in Tijuana, where a group of professional friends started making videos with influencers and ended up setting up an operation with 150 people, in a five-story building with four studios, that many networks would like to have. And only generating content for social networks."

Badabun has channels on YouTube, Instagram, and Facebook, between the three, add 100 million subscribers now, and monetization is the result of programmatic, the cents that platforms offer for each viewer that videos get.

Watch full Daniel Cubillo interview on #PRODUprimetime