Lee: The next era of media and advertising will be defined by data and identity

NBCUniversal appointed John Lee to the newly-created role of Chief Data Officer
28 de julio de 2021

John Lee joins NBCUniversal as Chief Data Officer, sitting within the company’s Global Advertising & Partnerships division and reporting to Krishan Bhatia, president & Chief Business Officer.

Lee and his team will develop the company’s first-party data strategy and create data-driven partnerships to support advertising, marketing, consumer experience and analytics use cases across NBCUniversal’s portfolio of industry-leading consumer businesses—from the company’s TV & streaming properties and the NBC News Group to Universal Filmed Entertainment and Universal Parks & Resorts.

Working collaboratively across NBCUniversal as well as in partnership with Comcast and Sky, Lee will support teams within Advertising Sales, Marketing, Product, Operations & Technical Services, and more to prioritize the role of data in consumer experience and product development, monetization, and partnerships at the company.

“John will help us set a new standard for consumer identity and data management as well as deliver on our promise of creating a unified platform that drives our business and our partners’ businesses forward, while giving our audiences the best experiences on the screen, in our parks and at the movies,” highlighted Bhatia.

Lee will combine his decades-long expertise driving customer experience, identity resolution, and data management with NBCUniversal’s commitment to creating a unified data platform focused on data interoperability, partnership, and privacy. Specifically, he will lead a team of data scientists, strategists, and developers who will enable and enhance monetization opportunities across NBCUniversal’s One Platform; develop an integrated audience graph; and bring the company’s market-leading identity capabilities, from the NBCU Audience Insights Hub to NBCU ID and more, to life.

“The next era of media and advertising will be defined by data and identity, and I am thrilled to join the team at NBCUniversal to build this future for our partners, the industry, and consumers,” said Lee.