Joe Uva: With the NBCUniversal platforms we reach 90% of Hispanics

NBCUniversal: Having two Spanish-language channels is the right thing
Maribel Ramos-Weiner|08 de octubre de 2013

Joe Uva, Chairman of Hispanic Enterprises and Content of NBCUniversal, led the forum “Exploring the Hispanic TV Business in 2013-2014,” which kicked off the 11th Annual Hispanic TV Summit this past Wednesday at the Marriott Marquis in New York. Sitting down with Mark Robichaux, Editor in Chief of Multichannel News, Uva said the company is comfortable having two Spanish-language channels such as Telemundo and mun2, as well content that spans the entire NBCUniversal portfolio. Uva presented a graph showing the reach of the U.S. Hispanic audience over four weeks. It indicated that the NBCUniversal platform reaches 90% of U.S. Hispanics, followed by 20th Century Fox with 68% and Univisión with 66%. The executive also spoke about the total market strategy: solutions that carry the message through language and culture with relevant content. Uva highlighted the dual programming strategy citing examples such as the coverage of the Barclays Premier on Telemundo, mun2, NBC and NBC Sports; the appearance of Paola Guanche, winner of Telemundo’s La Voz Kids, singing the national anthem at a football game broadcast by NBC; as well as the participation of singers Shakira in NBC’s The voice and Paulina Rubio in La Voz Kids. The executive also announced that, along these same lines, Telemundo is producing a reality show based on the Top Chef format (Bravo), but with Hispanic celebrities.