César Conde, Chairman of NBCUniversal Telemundo Enterprises and NBCUniversal International Group
NBCUniversal: With 900 hours of original, diversified quality content for the 2019-2020 season
Maribel Ramos-Weiner|10 de mayo de 2019
Along with presenting 900 hours of original programming for their 2019-2020 Upfront season, César Conde, Chairman at NBCUniversal Telemundo Enterprises and of NBCUniversal International Group, highlighted that Telemundo is investing more in quality and diversity of those contents than centering on quantity.
Conde revealed that two weeks ago, the network broke audience records with La Reina del Sur and Premios Bilboard in primetime, exceeding its competition by 80%. He recalled that last season Telemundo made history when ending as the number one network in Spanish in primetime during weekdays for two consecutive years.
He added that audience increase is not limited to primetime and that the investments they have been making in other parts of the day are bearing fruit. “This season we are closing the gap with our competition in the total day by almost 60% among Adults 18-49 years of age. In more detail, in daytime, we grew 13% whereas the competition declined in double digit,” he emphasized.
He quoted that the network is among the five top networks in weekday primetime in the demo A18-49. “Telemundo is in first place, regardless of the language in A18-34 of prime. And that is extensive to all the platforms: being positioned as number one in social engagement, in subscribers to YouTube and for eight consecutive year, first in VOD”.
He mentioned that Hispanics are trendsetters who generate social, cultural, and digital impact, and, “what is more important, economic impact. With almost 60 million people, latinos are, undoubtedly, a commercial imperative for growth”.