Rodolfo Luisis, COO of Niibo
Niibo: OTT eliminates TV market domination by distributors because it allows for infinite channels
Maribel Ramos-Weiner|23 de octubre de 2014

Niibo is a new OTT platform launched by SUR LLC, owner of several pay-TV channels such as Canal SUR, estudio5, SUR Perú and TV Venezuela. Niibo is available internationally. “In the U.S., what we want to offer is new channels. Those of us not of Mexican descent are underserved in terms of content and there is a lot of available programming that doesn’t reach the U.S. We think the OTT market will eventually gain importance for international distributors. The user will not know whether it’s IP or not. The TV market was dominated by distribution: first it was the licenses of broadcast channels and now it is cable operators who claim they don’t have space. OTT eliminates this problem because allows for infinite channels,” says to PRODU, Rodolfo Luisis, COO of Niibo. The platform currently offers in the U.S. Hispanic market channels Show Business TV, which has had great success –it is the channel with the highest number of views-, RPP of Peru, and PAXTV, a Catholic channel with family-oriented content and a package of movies from Mexico’s Golden Age of Film. “We talking to several Latin American channels to join the service,” said Luisis. He said the initial phase of the platform is ad-supported because the market is not ready for paid subscriptions. “With time it will turn into mini-pay, a hybrid system where users pay for certain premium content like with Hulu Plus,” he added.