Niibo: The most effective business model for OTT must be mixed

According to Rodolfo J. Luisis, COO of the Niibo platform, OTT is not very different from traditional cable or satellite distribution models, since it is only the means to carry video content from the programmer to the final user.“The main difference consists in the increasing variety and devices available with capability to receive OTT content and massive penetration from quality Internet broadband”, expressed Luisis to PRODU.He indicated that Niibo aims to satisfy the audience’s need with a TV content service that is unique in the market and sustained by a singular experience. “We offer relevant content that is new in the market on a platform that offers the user a unique experience, very much in sync with the needs of the mobile lifestyle of Internet and app users. NIIBO distribution is worldwide with content differentiated per market.” Niibo’s beta application is already available around the world in the Apple store and in the Market store, as well as the version for PC’s. “The current content and the user experience is just a small sample of what we are developing”, he pointed out.In Luisis’ opinion, the most effective business model for OTT must be mixed since at all times free content with subscription and pay per view must coexist. “All of them integrating the advertising content” he said.