KFC tells customers to hold off on the 'Finger Lickin' for now
25 de agosto de 2020

Kentucky Fried Chicken is temporarily suspending its long-time advertisement slogan “it’s finger lickin’ good”, calling it inappropriate in the current COVID-19 pandemic situation where personal hygiene has become top priority to stem transmission.

In an era when face masks and hand-washing have become the norm and health officials are recommending people to stop touching their faces, KFC said the slogan “doesn’t feel quite right.”

The slogan, used on and off by the Yum Brands Inc (YUM.N) owned chain for 64 years, will be paused in advertising around the globe from Monday and re-appear when the time is right, the company said in a press release.

The restaurant chain unveiled a short video clip on its KFC UK and Ireland YouTube channel on Monday, showing various KFC chicken buckets with the “Finger Lickin’” words blurred out from its captions.