Romina Rosado, Senior VP of Digital Media & Emerging Business, NBCUniversal Telemundo Enterprises
Noticias Telemundo develop English-language newscast for YouTube
03 de enero de 2019
Noticias Telemundo announced the development of its first-ever English-language daily newscast. The planned newscast will be distributed exclusively via YouTube, also becoming the first Noticias Telemundo production to live outside a Telemundo-owned platform.
The Noticias Telemundo project obtained a Google News Innovation (GNI) YouTube grant, which is awarded to ventures that elevate quality journalism, evolve business models to drive sustainable growth, and empower news organizations through technological innovation.
“In today’s fast-paced world you need to reach out to your audience where it is, not where you want it to be, and US Hispanics over-index in YouTube,” commented Romina Rosado, Senior VP of Digital Media & Emerging Business, NBCUniversal Telemundo Enterprises. “Our goal here is for Noticias Telemundo to reinvent the ‘traditional’ broadcast news for the LatinX generation– the multicultural, multiracial, mobile, millennials in the US.”
Median age for US Hispanic YouTube users is 27 compared to 42 for non-Hispanic Whites, according to Nielsen. In addition, US Hispanics aged 18-49 over-index in YouTube, making it an ideal platform to reach young Latinos.