Patricio Wills, president of Televisa Estudios: On TV there is only one path, one methodology that is ´trial and error´

Now the audience wants to watch lighter things
20 de agosto de 2020

“I have the feeling that the audience now wants to watch lighter things, that don't have strong emotional loads nor violence. I don´t know what they will want next year, but now, their preferences have changed," expressed Patricio Wills, president of Televisa Estudios on #PRODUprimetime with Richard Izarra.

In a candid conversation from his home in Miami where the pandemic caught him, he assessed the two and a half years he has spent leading Televisa Estudios.

“There are a thousand things in which we have been successful and a thousand in which we haven´t; and that is the lesson and the line we are carrying forward. On TV there is only one path, one methodology that is ´trial and error´. There are millions of focus groups and increasingly sophisticated audience research, but the only one is ´trial and error´. You put it out there and you know."

Grateful to Emilio Azcárraga for having ‘picked him up’ in Mexico and has given him the ‘weapons’ he did. “I feel I have responded and we are conducting a Televisa that is moving forward in another sense. It has been a unique and unforgettable experience. We are walking on the path of innovation. What we have done with Netflix, with El Dragón, for example, has been a very risky adventure that turned out very well."

He spoke of topics such as his friendship with his former partner on Telemundo Marcos Santana; how he started in the industry 44 years ago, and his participation on Canal 1 from Colombia.

Watch interview with Patricio Wills on #PRODUprimetime