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Onza sells The Celeb Challenge in 14 countries

March 19, 2021

Maribel Ramos-Weiner

Carlos Garde Onza

Onza Distribution has closed numerous deals on The Celeb Challenge, a program produced by Atresmedia TV in collaboration with producer 7 y Acción.

In Spain, the program was broadcasted on Friday primetime on Antena 3. The Celeb Challenge enjoyed an undisputable audience-leading share of 22.4% for its premiere with almost 3.4 million viewers.

The format has already been selected in many countries in Europe, Asia, and other key Latin American territories such as Mexico and Brazil. Onza Distribution has closed deals with producers such as Coral Europa for Portugal, Vincent TV Producties for the Netherlands, and Banijay Group in countries such as Russia, Italy, and Germany, among others.

Carlos Garde, director of Onza Distribution “The Celeb Challenge is a program with great production value and spectacular content that is packed with fun and exciting moments. It has all the necessary ingredients to attract audiences of all ages. This kind of format has a lot of success on television channels around the world; pure family entertainment and a structure that is simple to follow. An unbeatable formula for primetime. Although we have closed deals on the format in 14 countries, we are still negotiating with others. This program has aroused the interest of many clients with whom we will meet during MIPTV this April”.

The show will have a second season in Spain.