Pepsi brings together an impressive lineup of the world’s best footballers, expanding its roster led by reigning GOAT Leo Messi
Pepsi Launches A Bold New World Of Fizz
22 de febrero de 2021
At a time when the world could use a little more fizz, Pepsi delivers in a highly entertaining new campaign that will cut across cultural playgrounds with the uncontainable fizz of the brand. From thumb-stopping social content to its latest UEFA Champions League Football campaign, FIZZ brings together the delicious taste of Pepsi with the passions of those who love drinking it.
This year’s global football campaign in support of the UEFA Champions League partnership across Men’s and Women’s keeps the fizz going with energetic entertainment for fans around the world. Once again, Pepsi brings together an impressive lineup of the world’s best footballers, expanding its roster led by reigning GOAT Leo Messi and world champion Paul Pogba, with two new additions to the squad: Borussia Dortmund sensation Jadon Sancho, and UEFA Women’s Champions League winner Shanice van de Sanden.
The football effort is led by a high-energy film, “Music Keeps Us Fizzing”, that showcases epic football skills set to a custom music track created for the campaign, “Rotate”, by global superstar Becky G and two-time Grammy nominated Afro-fusion musician Burna Boy. The creative fizzes from beginning to end, showcasing how Pepsi football breaks the bubble of the 90-minute game. The ad opens with a student on her laptop. An infectious beat drops, and the cracking sound of an ice-cold can of Pepsi being opened awakens images of Messi, Pogba, Sancho and van de Sanden on the walls. The chase for the fizzing can of Pepsi is on as the players show off their flair and charisma with fast-paced football skills, shuffling and dribbling while leaping in and out of posters and magazines around the room.
The Global “FIZZ” Campaign was led and created by AMV BBDO, directed by Somesuch and post-production done by Untold Studios. In the U.S., the Hispanic creative work for brand Pepsi is largely led by Alma.
The commercial is directed by Raine Allen-Miller, a powerful new voice in filmmaking. For this collaboration with Pepsi, she incorporates her quick-fire storytelling style to show just how far the players will go for the Pepsi fizz.