Marlon Quintero of CIC Media in #PRODUprimetime: 2021 is the kickoff of a new era in the world of entertainment and content generation

Platforms' proliferation takes industry to new era
17 de marzo de 2021

Producers now have more opportunities. The proliferation of streaming platforms and new revenue share schemes have opened new possibilities. However, it's crucial to know how to sail these turbulent waters in order to find the appropriate niche and secure profitable economic schemes for production that could turn out to be a win-win business for everyone.

“2021 is the kickoff of a new era in the world of entertainment and content generation. It is going to bring us, God willing, many benefits to producers and to the world of platforms; and it will give channels new ways to engage with their audience. I see it as the beginning of a new cycle,” according to Marlon Quintero.

Quintero is a Venezuelan American, who was featured on #PRODUprimetime with Ríchard Izarra as a pioneering producer of series in Latin America with more than 25 years of experience and 4,500 hours of developing and producing globally.

As Head of Production for Televen in Caracas about 20 years ago, he developed almost the first series in Latin America, Los Últimos, made in cinema format for TV, created and directed by the filmmaker Alberto Arvelo. As a Sony production executive, he bolstered Los simuladores, Los caballeros las prefieren brutas and Niñas mal.

Now, with its own company, already nine years old, CIC Media, Centro de la Innovación y Creatividad (Center for Innovation and Creativity in the media), with offices in London, Miami, Mexico, and Caracas, he is developing, among other series, the biopic of Frida Kahlo in co-production with the Frida Kahlo Corporation, and singer Carlos Baute.

Introduced by Ríchard as an executive who develops multiple projects simultaneously, asked in what the Frida series will stand out, he said: “The most interesting thing is that it will be very authentic. Frida travels and engages with people in other languages, who will speak in their own languages; that aspect gives it authenticity. It was not very usual for people to travel as they did at that time, the late 30s and 40s. We will also show Mexico as it was in those times. She managed to have a very dynamic life despite the vicissitudes and her health problems. She was a champion who carried her message to the world and achieved that transcendence that has immortalized her work.”

“That is the same that we want to achieve with the projects we develop: that the organic of the context where it occurs is upheld so that they are much more credible. Credibility is very important, as is telling stories that are relevant to different markets, and that they have a message.”

Marlon has a degree in industrial engineering, a master's degree in television production from the University of San Francisco, and a master's degree in Entertainment, Marketing, and International Business from the Marshall School of Business at the University of Southern California. He teaches Innovation for Content at Florida International University.

“There is a market trend: when you talk to cable networks, they want more anthological series, episodic series that have a beginning and an end. The streaming platforms look for continuous stories, from top to bottom, the big picture; and traditional networks want to be able to get closer to the quality that the streaming world is showing in terms of the stories and narrative forms that we saw in the world of cinema. Cinema evolved and transcended in streaming and that has generated a positive trend that is spreading to other platforms.”

He also talked about his TV channel Oh my pet.

Watch the complete interview

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