ENGLISH

PRODU shows in video the transformation of Televisa

August 23, 2016

Maribel Ramos-Weiner


PRODU presents a special that exhibits in its entire dimension the deep structural change process that Televisa has begun to implement in the production of teleseries and novelas, developed for the primetime schedule. The restructuring that the Mexican TV station started this week, seeks state-of-the-art, multiplatform products, aligned with the new consumption trends, including a 40% increase in costs, productions between 60 and 80 episodes, with more modern propositions, clearer and more real dialogues and topics more focused on the modern woman, among other outstanding points.