Eddy Ruiz, A+E Networks Latin America: In one to three weeks we can have a half-hour program on the screen

Quality supports and makes context better
Maribel Ramos-Weiner|05 de junio de 2020

The pandemic has left important lessons in terms of production for A+E Networks Latin America.

“We have realized that in 24 to 48 hours we can produce something and post in on all our social networks. We also learned that it doesn`t take three nor six months to produce for TV. In one to three weeks we can have a half-hour program on the screen," comments Eddy Ruiz, president, and general manager of A+E Networks Latin America. He admits that it might not have the special effects nor the quality generated in regular conditions, however, it was also instructive to realize that quality is not always so relevant, that context is sometimes more important. "Quality supports and makes context better," he emphasizes.

César Sabroso, SVP Affiliates, Marketing, and Communications, gave some examples of these initiatives of immediate contents that have context. “The quality of the emotional connection we have with our audience is more important than the technical quality. The immediacy and emotional connection continue to be our priority. Together with the talents, during the lockdown, we created innovative formats. For social media, with History, we have #EntrevistaHistory and for Lifetime, #AmorEnCuarentena,” explained Sabroso.

On networks, they announced that History grew to 2.3 million users on YouTube.

Ruiz said that they are distinguished from other signals by keeping new content on the screen. What is coming includes the mega special from Washington, the third season of Desafío Sobre Fuego (in August) that is a bit delayed in the edition phase with dubbing issues, particularly in Brazil due to a union problem; Secretos de Guerra with Alejandro Rosas (September); pandemic specials with Desastres and another from Cisneros Media that will reflect the aftermath of the crisis.