The panelists of the OTT Distribution and Partnerships: A Deep Dive discussion
Quarantine was an opportunity to make content known
Maribel Ramos-Weiner|18 de febrero de 2021
For companies like Epix, Tastemade, and Roku, the lockdown due to the pandemic was a moment that tapped into to place their content and brand in front of an audience that didn’t know we existed,” said Courtney Menzel, co-general manager of Epix during her participation on the panel OTT Distribution and Partnerships: A Deep Dive, on the first day of the StreamTV Growth Summit.
Regina Breslin, director of Content Distribution at Roku; Nick Febrizio, Sales VP at Float Left Interactive; Jeremy Strauss, Head of Business Development at Tastemade were with Menzel in the panel and Gary Schanman, president/founder of GB Monday, LLC - Media, Tech & Telecom Advisors, was the moderator.
Breslin from Roku explained that they provided opportunities to find the content that the audience is looking for, they created a group with health content, free 30-day subscription on the Roku Channel.
“Free trials are a way for people to see our content, but the final goal is to manage to get them to subscribe and our partners help find the best way,” said Breslin. Menzel highlighted that they leverage on their distribution partners. “I think that Roku has been very proactive in finding ways to help our content reach the audience,” he commented.
Strauss from Tastemade also highlighted the relation they have with Roku, which allows achieving great content curatorship. He emphasized that the pandemic forced them to be creative once production stopped in California where they have a production hub. “For this year, we have a wonderful list of productions,” he said. He agreed that the audience is watching more content but they continue to be selective.” The audience watches more content from sources it trusts”.