Mari Urdaneta, Production Chief at Raze, Talent and Development director at LatinWE and CEO of Dhana Media

Raze: Now, content is truly 360

04 de julio de 2017


Mari Urdaneta, Production Chief at Raze, Talent and Development director at LatinWE and CEO of Dhana Media, assures that working with influencers has been a big challenge to manage to integrate her experience in production with the current languages and even discover how to create new languages to tell stories.

One of the projects she is developing since Raze began is the film El Troll, with an original idea by the Colombian creator Mario Ruiz, directed by Juan Camilo Pinzón, with whom LatinWE recently signed an exclusivity contract. In El Troll, the audience will have the possibility of intervening in the story on social networks. The intention is to have several parts.

“I love working with influencers because it challenges me in a different way. They have no limits and that is marvelous. To create something, I have to think if it is coming from Facebook or from a tweet. Now, content is truly 360, because it has arms that talk to other platforms. My contribution is to gather the best professionals for each project and see how we make these ideas come true” he assured.

Raze is the content and production platform launched by Luis Balaguer, Sofía Vergara and Emiliano Calemzuk, together with Lina Cáceres and Mari Urdaneta that already has several projects in development and commercialization, not only for its own platforms, but also for third parties and different screens.

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