The campaign seeks to motivate action in communities across America
Richards/Lerma Launches Campaign for Puerto Rico’s Continued Reconstruction Efforts
20 de septiembre de 2019

On the second anniversary of Hurricane Maria’s devastating impact on Puerto Rico, Richards / Lerma announced the launch of a multi-media campaign supporting the efforts of a unified coalition created to intensify fundraising for the years-long effort to rebuild Puerto Rico.

Fundación Colibrí Puerto Rico, Hispanic Federation and PRxPR have joined forces as the #MariaIsStillHere Coalition, noting that more than 30,000 homes in Puerto Rico remain without roofs and neighborhoods across the island struggle to meet basic needs. Maria wrought $90 billion in damage and claimed over 3,000 lives.

“Here in Puerto Rico is the heartbreaking evidence of the long-term devastation that is produced by hurricane Maria” said Carmen Báez, Founder of PRxPR. “Rebuilding takes far longer than anyone would like, and it takes far more resources than governments can provide. We need deeper, sustained commitment from our American compatriots and beyond.”

In an effort to support the coalition’s long-term reconstruction efforts, Richards / Lerma, in collaboration with OMD Media, RO2 Media and Brodeur Partners, has launched a powerful campaign that highlights the still stark reality of everyday life in Puerto Rico two years after the hurricane touched on the island. By presenting this crude, unvarnished reality, the campaign seeks to motivate action in communities across America, urging them to donate to the reconstruction of Puerto Rico.


Principal, Founder: Pete Lerma
Principal, Creative Director: Aldo Quevedo
Creative Directors: Víctor García-Hoz, Lucho Sánchez
ACD, Art Director: Andrés de la Casa-Huertas
Copywriters: Víctor Vetancourt, Gabriel Gutiérrez, Stacia Jacobson
Exec. Producer: Matías Sada
Producer: Cesar Jasso
Technologist: Rodolfo Ruiz
Brand Management: Paola Aguayo, Derek Diaz de Leon, Alma Quintero
Director of Planning: Carlos Rodríguez
Digital Strategy: Joel Villarini
Post-Production: Josh Trejo

Production Company: La Mafia, Puerto Rico
Director, DP: Rafael N. Ruiz Mederos
Second Camera: Harold Camilo
Sound Design: Deaf Mule