10 de septiembre de 2019
McCann Worldgroup today announced the formation of an Innovation Council that will bring together innovation leaders from the agency, its clients and the technology community at large to discuss and explore leading-edge ideas and practices. The group builds on McCann's ongoing HumanTech offering that has paired clients with technology innovators and entrepreneurs to develop advanced tailored marketing solutions.
Harris Diamond, Chairman and CEO of McCann Worldgroup, said, "In today's very competitive world, it has become essential for marketers to develop new ways to connect meaningfully with their consumers. Our clients look to us to provide them with the most relevant, actionable and emotionally-compelling insights into how their consumers live their lives and see the world around them. However, while technologies, innovations, research and the data that drive those insights are all important, they remain in the background because the value we provide to our clients is in the depth and effectiveness of those human connections."
The Innovation Council will be led by Elav Horwitz, McCann Worldgroup's Global Innovation Director. She, along with Sean MacDonald, McCann Worldgroup's Global Chief Digital Officer, developed a suite of innovation development capabilities under the HumanTech umbrella that has McCann clients engaging with a range of non-traditional resources, from teen hackers to technology entrepreneurs.