Rubén Mendiola, Chief Regional Officer, Hitsbook

Seasoned media executive Rubén Mendiola to spearhead Hitsbook U.S. division

12 de abril de 2018


Hitsbook launched a U.S. division this week where it will serve both the US and the Pan-Regional Latin American markets. The firm has grown rapidly since opening its doors in Spain in 2012, with a unique business model that disrupts the archaic method used by brands and agencies to create and promote User Generated Content (UGC). Founded by Juan Jose Artero and Javier Nievas, now Hitsbook embarks on its next phase of growth across the North American hemisphere.

The opening of Hitsbook U.S. headquarters will be spearheaded by Chief Regional Officer Rubén Mendiola, a seasoned business executive with two decades of expertise leading media and marketing organizations.

Currently, the client roster includes recognized brands and world-class organizations such as Banco Santander, Televisa, Mondelez International, Universal Pictures, Pernod Ricard, Danone, Sony Pictures, A&E, Viacom, Turner International, Totalplay, among others. Recurring business from these longstanding clients hovers around 80%.

“The world is changing rapidly and antiquated ways of reaching consumers no longer work. For that reason I’m incredibly excited to support and lead the Hitsbook team and spearhead our efforts across these critical markets, serving as a change-agent for the UGC space and bringing fresh solutions to our valued client partners,” said Mendiola.

The firm’s previous expansion efforts were a remarkable success. In Mexico, one of the world’s most prolific countries in online video adoption, Hitsbook has experienced double-digit growth year-over-year. That expansion was fueled by 500 Startups, a leading tech venture capital fund, and a team of seasoned advisors with vast experience in companies such as Youtube, Microsoft, Disney, and Warner.

In the middle of 2017, the holding company launched two dedicated proprietary products: Hitsbook Network (which has accumulated a community of more than 300,000 content creators across 60 countries); and Hitsbook Studios (a talented shop that creates UGC based branded, TV and digital content).