Raúl Berdonés, president of Grupo Secuoya, Spain, and Epigmenio Ibarra, CEO of Argos Comunicación

Secuoya: There will be a talent crisis behind and in front of cameras due to the high demand of content

30 de noviembre de 2018


During the panel “México y España: Explorando Aspectos Creativos y Efectividad de Producción” (Mexico and Spain: Exploring Creative Aspects and Production Effectiveness) in which took part Raúl Berdonés, president of Grupo Secuoya, Spain, and Epigmenio Ibarra, CEO of Argos Comunicación, from Mexico, one of the conclusions they reached is that a talent crisis is coming, both behind and in front of cameras. Berdonés expressed the concept this way and Ibarra supported him.

“The demand of content is going to cause a talent crisis. It is necessary to encourage and invest in training. Either we change the production model or there will be nowhere to find that much talent,” said Berdonés, after mentioning that good talent makes the difference in content competition. Epigmenio Ibarra stated that the industry is growing exponentially and a great deal of talent is necessary, and it has to be well trained and well paid.

“We must assume different production mechanisms, as similar as possible to the American model and we must make more productions in studios, instead of using locations and Mexico City. It is necessary to learn to produce the way the big industry does,” said Ibarra. Berdonés emphasized that the use of studios shortens production times.

The president of Grupo Secuoya additionally expressed that production companies must become big corporations. “There is an opportunity we must learn how to tap into” because it makes the direct relation with talent easier.

Ibarra highlighted that what makes the difference in Argos is that they are creators with their own means, “and we are making a profound change in the production model.”