Juntos Virtual Tour offers brands new opportunities
Maribel Ramos-Weiner|14 de julio de 2020
In the record time of two months, Luis Medina’s Uno Productions organized the free live streaming of the Juntos Virtual Tour concert series featuring 13 pop artists in 13 weeks including Pablo Montero, Lucia Mendez, Julio Iglesias Jr. and Willie Colón among others, and which kicks off next Sunday, July 24, with Lupillo Rivera.
“The event represents the switch to virtual and the importance for brands to stay connected with Latino consumers in times of pandemic. It is very important that they take part in this not-to-be-missed marketing opportunity. Without having to sell anything, brands can show people they are not alone. Beyond sponsorship and branding on the artists' social networks, products and services can enjoy a complete exposure to fans in a shared experience," said Richard Vasquez, consultant for Uno Productions.
Vasquez noted that events like these offer a tactical solution for a brand that can be executed immediately. He said that one benefit of Juntos Virtual Tour is its accessibility to a vast audience, content for all demographics and promotion by Uno Productions, which has a successful 40-year record and knows how to talk to the Latino community.
“This is a great opportunity for companies seeking to win consumers’ attention. Traditional channels have never designed anything like this. It’s unique and reaches the entire world. It is global,” said Diana Delgado, owner of Bi-Lingo Media.
This series of virtual concerts can be seen on any device including smartphones, smart TVs, tablets, and computers.