Selina Nederhand, VP Content Strategy, and Acquisitions at Sony Pictures Television
Sony options Small Fortune for LatAm
16 de enero de 2020
DRG confirmed that youngest Media’s primetime entertainment format, Small Fortune, has been optioned for Latin America in a pan-regional deal with Sony Pictures Television (SPT). Under the agreement, SPT’s distribution team will roll out the unique physical take on the game show format in the Latin American market.
Billed as the world’s smallest physical gameshow, Small Fortune was devised by youngest Media and initially commissioned as a 6x60’ series by ITV. It aired in the UK in a Saturday primetime slot in 2019 and is due to launch in the US on NBC in 2020. Small Fortune sees teams of friends and family members compete in tiny games set in perfectly miniaturized worlds, often replicating well-known landmarks or historical sites, in order to win big money.
Selina Nederhand, VP Content Strategy, and Acquisitions at Sony Pictures Television comments: “We are thrilled to have acquired the option for Small Fortune, which is different from anything else we’ve seen in the market, and work closely with the talented teams at youngest Media and DRG. We believe this entertaining format, which can be easily localized to any country in Latin America with its use of popular national landmarks, will be a strong addition for our clients in the region.”
Scott Kirkpatrick, DRG’s SVP Americas was responsible for negotiating the deal with SPT. He says: “Sony Pictures Television is such a dynamic and experienced entertainment brand that it is the perfect partner to develop and roll-out Small Fortune across Latin America. At a time when most physical gameshows are getting bigger and bigger, Small Fortune bucks the trend and delivers a unique look and feel of its own, successfully supplying lots of jeopardy and emotion. We cannot wait to see the format’s progress in the region.”