ENGLISH

Sony Pictures Television: We have four hits on the air simultaneously in LatAm and US Hispanic

March 23, 2016

Maribel Ramos-Weiner


The broadcast of Sony Pictures Television’s original production, Anónima, ended March 8th as the program with the largest audience throughout its season in RCN, both in Homes, Adults 18-49 as well as in Total Audience (Nielsen, Colombia Free, based on HH & Adults, Nov 18 ’15 to March 8 ’16, RCN, primetime, Mon-Fri). Anónima is SPT´s second consecutive hit in Colombia, after it replaced Lady, La Vendedora de Rosas, which managed to reach first position in 2015. In the US, Lady is the UniMás series with the largest audience (Nielsen, U.S Free, based on HH A18-49 & P2+, Jan’16 to March 14 ’16, UniMás, primetime, Mon-Fri). La Querida del Centauro, SPT production for Telemundo, has entered the final stretch, remaining as the most watched in Adults 18-49 for the channel (Nielsen, open broadcast TV, A18-49, January 12 ’16 to March 14 ’16, Telemundo, primetime, Mon-Fri).SPT’s most recent production in Colombia, ¡Qué Camello! (adaptation from format by Armoza, Comedians At Work) had a great debut on Caracol this week, and it is the #1 in Colombia among Homes and Adults (Nielsen, Colombia Free, based on HH & Adults, March 15 ’16, RCN, primetime, Mon-Fri). “We really put our hearts and souls into each one of the stories we tell. To see that the audience enjoys and gets engaged with the content we are creating is our best reward”, expressed Angélica Guerra, SVP and managing director of Production for Latin America and US Hispanic at SPT.