Donna Cunningham, general director and EVP for Latin America and U.S. Hispanic of Sony Pictures Television
SPT: US Hispanic market continues to be a growing opportunity for our production business
Maribel Ramos-Weiner|10 de enero de 2012
For Donna Cunningham, general director and EVP for Latin America and U.S. Hispanic of Sony Pictures Television (SPT), the U.S. Hispanic market continues to be a growing opportunity for their production business.Our alliance with Telemundo has been a strategic move to reach the U.S. Hispanic market with our high-quality co-productions. And, its a move that has proven to be a successful one with the premiere of Una Maid en Manhattan in the U.S. reaching nearly 1.6 million viewers to become number one on Telemundos primetime programming among adults & women 25-34, Cunningham told PRODU.The executive points out discussions are ongoing for a second co-production with Telemundo this year.Regarding the region, she said it is a great time to be a producer in Latin America, as there are increasing opportunities for new creative and business approaches to TV programming.Building on our expertise in creating and producing high-quality local language programming, we hope to increase our original productions for cable channels next year, she added.