Donna Cunningham, general director and EVP for Latin America and U.S. Hispanic of Sony Pictures Television

SPT: US Hispanic market continues to be a growing opportunity for our production business

Maribel Ramos-Weiner|10 de enero de 2012


For Donna Cunningham, general director and EVP for Latin America and U.S. Hispanic of Sony Pictures Television (SPT), the U.S. Hispanic market continues to be a growing opportunity for their production business. “Our alliance with Telemundo has been a strategic move to reach the U.S. Hispanic market with our high-quality co-productions. And, it’s a move that has proven to be a successful one with the premiere of Una Maid en Manhattan in the U.S. reaching nearly 1.6 million viewers to become number one on Telemundo’s primetime programming among adults & women 25-34,” Cunningham told PRODU. The executive points out discussions are ongoing for a second co-production with Telemundo this year. Regarding the region, she said it is a great time to be a producer in Latin America, as there are increasing opportunities for new creative and business approaches to TV programming. “Building on our expertise in creating and producing high-quality local language programming, we hope to increase our original productions for cable channels next year,” she added.
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