Stand Up To Cancer and Hip Hop Public Health, an organization dedicated to building health equity through the transformative power of music, art and science, have joined forces to create a health literacy initiative featuring an original song and music video that raise awareness about the importance of colorectal cancer screening.
The PSAs specifically focus on reaching Black and Hispanic Americans, who are disproportionally impacted by low colorectal cancer screening rates. Colorectal cancer is the second most common cause of cancer death among American men and women combined.
The campaign includes English and Spanish-language versions of :30 and :60 educational animated music video PSAs for broadcast and :30 and :60 audio PSAs for radio. Chuck D, Hip Hop Public Health Advisory Board Member, and leader of the legendary hip-hop group Public Enemy, produced and recorded the English version
of the PSA and hip-hop artist and Hip Hop Public Health ambassador Pete Colon recorded the Spanish-language version
composed by multi-platinum producer Q. Worth