Celia Kakitani: With the launch, Tastemade builds upon an existing legacy of creating premium programming for its Spanish audience

Tastemade en Español launches on Roku platform
29 de septiembre de 2020

Tastemade announces the launch of Tastemade en Español – the modern media company’s first-ever Spanish-language streaming TV channel with hundreds of hours of lifestyle programming.

Debuting during National Hispanic Heritage Month, Tastemade en Español is now available in the U.S. on the Roku platform via The Roku Channel and will be streaming on VIZIO SmartCast and XUMO in the coming weeks. Distribution of the new streaming TV channel kicks off in the U.S. and will be coming to Latin America later this year.

With the launch of the Tastemade en Español streaming TV channel, Tastemade builds upon an existing legacy of creating premium programming for its global Spanish-language audience. Reaching more than 62 million households in the U.S., Tastemade en Español’s diverse, ever-growing library of content spans the categories of food and travel with Spanish-language Tastemade Originals and hit series in English with Spanish subtitles.

Programming highlights include food and travel series ArgenMex, Cook & Laucha 2X1, Patagonia Viva, and the documentary Fuego, featuring beloved Argentine chef and influencer, Luciano “Laucha” Luchetti.

Not only is Tastemade one of the first to launch a Spanish-language streaming TV channel in the lifestyle category, but also Tastemade en Español is the first Spanish-language streaming TV channel in the lifestyle category on The Roku Channel.

"We are beyond excited to bring rich and inclusive Spanish-language lifestyle programming to U.S. viewers for the first time through the Tastemade en Español streaming TV channel,” said Celia Kakitani, Head of Latin America, Sales & Brand Partnerships at Tastemade. “As the premier destination for inspiring lifestyle series and documentaries, Tastemade is delighted to serve our Spanish-speaking audience in the U.S. with premium programming in their local language. We have received an overwhelming response from partners about the launch, and look forward to working with them to bring high-quality content to viewers at home.”

“We know there is a healthy consumer appetite for free, ad-supported Spanish-language entertainment. We’re very excited to be working with Tastemade en Español, bringing its vast library to The Roku Channel and delivering a streaming experience our users want and love,” said Ashley Hovey, director of AVOD Growth, at Roku.