Update was a major pillar announced during Teads’ Partner Day event on 16th November

Teads Ad Manager becomes first cookieless platform On the open web
19 de noviembre de 2021

Teads has announced groundbreaking updates to Teads Ad Manager (TAM), creating the first open-web platform that can activate cookieless campaigns throughout the marketing cycle. TAM now has a dedicated ‘cookieless mode’ for planning, targeting, delivery and reporting, allowing advertisers to responsibly engage with all consumers who are using cookieless environments.

This covers a range of digital marketing requirements, from advanced cookieless audience targeting solutions to simplified A/B testing functionality. Teads’ cookieless solutions have already delivered over 1bn impressions across 50 fully-cookieless campaigns with top clients around the world. Initial results show that campaigns using cookieless solutions deliver on average a 5.5% more points of brand lift vs. cookie-based activations

By allowing brands to reach consumers at scale, within premium editorial environments using totally cookieless solutions, Teads is continuing its intent to set the standard for Responsible Advertising across the whole digital ecosystem.

In line with the theme of Responsible Advertising, Teads also announced Teads Care. This market-leading initiative will allow advertisers to financially support a cause of their choosing, and Teads will match this contribution through media investment. Initially rolling out with a focus on mental health and the environment, Teads Care will aim to support several causes around the world that are aligned with advertiser CSR campaigns.

Alongside Teads Care, Teads has also doubled down on its commitment to being a sustainable media platform for the whole planet. Following the release of the Carbon Footprint calculator that was launched earlier in the year, Teads’ co-CEO Jeremy Arditi committed to continue investing in order to understand the adtech industry’s effect on the environment as well as developing sustainable and deliverable solutions that will reduce the platform’s impact on global warming.

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