Guillermo del Bosque, producer and general director of Telehit

Telehit: We want to produce more series and strengthen our digital platform
Vanessa Maldonado, Mexico City|29 de abril de 2014

With 21 years on the air, Televisa Networks’ Telehit refreshes it look and launches new multi-platform. Guillermo del Bosque, producer and general director of Telehit, told PRODU the details of this “metamorphosis” that started this week, with new content, a new logo, and the launch of the channel’s digital platform. Del Bosque said one of the priorities was creating new TV series: “The channel has already produced five. Carlos Murguía wants us to work together again and we’re exploring different projects. We want to produce a couple of series; probably when I come back from Brazil. They would probably not be produced in Monterrey, but in Mexico City. We’re hopeful we can shoot between September and November, so we can have a series to premiere in February or March of 2015.” Because of the importance of digital in the channel’s communication strategy, Del Bosque said later this year it would strengthen its multi-platform with the introduction of a YouTube channel. “We’re working hard on Telehit.com and its social networks. We’re entering YouTube because it’s very popular among users. We put our brand there and within a week some of our content had over 700 thousand views,” he added.
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