Luis Silberwasser, president of Telemundo
Telemundo: Guerra de Ídolos is aligned with our strategy of redefining TV in Spanish
Maribel Ramos-Weiner|21 de abril de 2017
The most recent example of Telemundo´s innovation in programming strategy is its first original music dramatic series, Guerra de Ídolos (75x60') that has its debut next Monday, April 24 at 8pm.
“Guerra de Ídolos is the continuation of the strategy to bring new genres to the Telemundo screen. We did it with the superseries, then with the biopics Celia and Hasta Que Te Conocí and now we are going one step further, with this combination of drama and music, something original that is not a biopic. It is very consistent with Telemundo´s strategy to redefine TV in Spanish,” explains Luis Silberwasser, president of Telemundo.
The executive highlighted as important elements of this new Telemundo bet: the music, with 20 original songs made for the series, the participation of new talents, -including singers and actors- on the Telemundo screen, and the big intersection between drama and music that represents the series.
Andrés Saavedra is the executive musical producer of Guerra de Ídolos. He has won several Emmy awards and has generated all these songs.
He added that Guerra de Ídolos would have several cameos of important celebrities, such as Nicky Jam, Pepe Aguilar, the band Los Recoditos, Zion and Lennox, Sebastián Yatra and Ozuna.
“We have made a very important effort for the songs to be available in all the important musical platforms, such as Spotify and iTunes. The first two episodes are already available on Telemundo Now and Telemundo.com and on Thursday, April 20 the first 20 minutes of the series will debut on Facebook. It is an effort of the entire network,” comments Silberwasser.